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About Us
MISSION
Golfer Girl Magazine will help to grow the community of female golfers by providing a magazine that is informative, educational, interesting, and wholesome. The content will be inspirational to help girls find inspiration from success of others and educational to learn about golf s history and famous women golfers.
SUMMARY
The Hooton sisters Libby 17 years old , Courtney 15 years old and Chloe Belle 12 years old began playing golf in 1999 and have been avid players since they started. They love the game and all of its challenges.
Every summer, they live and breathe golf and particularly enjoy the wonderful community of friends that they have developed. They love to read about the game, the players, and most of all, the fashions. Unfortunately, there are no known publications that are tailored to the junior audience.
Twenty-five percent of all golfers are women. However, through 2003, only 13 percent to 16 percent of junior golfers were girls source: National Golf Foundation . This is an audience that had been underserved by the traditional golf marketers. Until now.
Beginning in 2002, younger girl golfers began to have a big
impact on the golfing market. Perhaps the biggest movement began when a young Hawaiian resident, Michelle Wie, began playing competitively in adult tournaments at the age of 12. Many have estimated that Wie will have the biggest influence on women s golf ever seen. However, there are also a number of other very young golfers making their mark on professional golf. In 2005, Paula Creamer was the second-highest ranked woman golfer by the time she was 18. Morgan Pressel just missed winning the 2005 women s U.S. Open while still a junior in high school. Many ofthe LPGA tour s top players are in their early twenties.
TARGET MARKET
Golfer Girl Magazine will target all junior golfers aged 8 to 18 years of age. This market is fairly diverse with a combination of serious and recreational golfers.
By 2004, the number of girl juniors playing golf had grown from 13 percent to 24 percent of all junior golfers source:
NGF. In the junior golf market, there are approximately 200,000 girl players who play at least eight rounds each year 26 average . This is based on 2004 NGF data. It is estimated that the number of female junior recreational golfers is perhaps the same number. This places the total target market at approximately 400,000 readers. There is also a secondary market of adults who would like to have their daughters learn to play golf. The size of this segment is difficult to estimate but could become significant over time. The United States Golf Association USGA in conjunction with the LPGA has agreed to distribute the magazine to their 6,000 member junior organization.
OUTLINE OF TYPICAL ISSUE
During the first year, Golfer Girl Magazine will be published
quarterly. The typical magazine will be approximately 72 pages.
Although the magazine will cover a number of topics, the core
content will be as follows:
• Letter from the editor
• Letters to the editor
• Fitness: mental and physical
• Technique: swing, short game, course management
• Interview with junior golfer
• Feature article
• Fashion
• Junior Profile: Class of 2009-2006
• Junior Profile: Pre Class of 2009
• Summary of featured tournaments
• Junior Rankings
• There will be short snippets about golf history and USGA rules.
• Your Space: pictures sent in by our readers
MANAGEMENT
Golfer Girl Magazine is a family-managed publication through the organization, HG Enterprises. The publication is managed by Michelle and Claude Hooton with the primary operations being run by their daughters, Libby 17 years old , Courtney 15 years old , and Chloe Belle 12 years old . All three girls are accomplished golfers. On several occasions, Courtney and Chloe Belle have placed in the top five in their age groups in the USKidsGolf World Championships. They have been world champions for three years in the girls team category.
Claude Hooton has senior management experience with a primary focus on sales and marketing. He has an undergraduate degree in Finance from San Diego State University and an MBA from Harvard Business School. In 2002, he founded the Harvard Business School Supply Chain Alumni Association. Claude is currently the President of the real estate management firm, Pacific Medical Buildings.
ADVISORY BOARD
The Advisory Board is comprised of industry experts in the field of female golfers. The Board provides guidance and oversight to management. Nancy Berkley, President of Berkley Consulting, manages the Board. She is a noted speaker and consultant and renowned expert in the field of women s golf. Also on the Board are Karen Moraghan and Suzy Whaley. Karen is one of the golf industry s leading media relations and marketing specialists. She has many of the top names in golf as her clients. This includes the United States Golf Association USGA . In July 2003, Suzy Whaley was the first woman to qualify and participate in a PGA Tour
event in 58 years. She is a nationally recognized teacher, player and speaker.
SPRING 2008 EDITION
PUBLISHER: Claude Hooton
EDITOR IN CHIEF: Libby Hooton
FASHION EDITOR: Courtney Hooton
ART AND DESIGN DIRECTOR: Mary Ford
EDITOR: John W. Ford
DIRECTOR OF PHOTOGRAPHY: Charles Bubb
PHOTOGRAPHY ASSISTANT: Amy Harris
FASHION DIRECTOR : Chloe Belle Hooton
FASHION STYLIST : Bernadette Clark
PLAYER EDITORS:
Natalie Gulbis
Brittany Lincicome
Jacqui Nicoletti-McSorley
Suzy Whaley
CONTRIBUTING EDITORS:
Kate Allen
Nancy Berkley
Susan Hill
Betty Baird Kregor
Carla Mooney
Celeste Palermo
Jenn Whaley
SENIOR VICE-PRESIDENTS,
CIRCULATION MANAGEMENT:
Libby Sharp-Frank - WEST
William Harold Thomas II - EAST
ADVERTISING SALES DIRECTOR:
Michelle Hooton
ADVISORY BOARD:
Nancy Berkley
President, Berkley Consulting
Karen Moraghan
President, Hunter Public Relations
Suzy Whaley
PGA Professional, LPGAT & CP Member
RIGHTS/REPRODUCTION:
Printed in the USA. Reproduction in whole or in part without permission of the Publisher is prohibited.
CLICK HERE to subscribe to Golfer Girl Magazine.
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